How “woke” are they really?

Let me ask you something… Have you taken the time to get to know the most common level of awareness of your potential customers? One of the things I’m learning is this: the people who are struggling to get people on their email list are struggling because they don’t...

Do they know your name?

Do you have a local coffee shop you frequent? Or a restaurant? When you first started going there it was a bit awkward, right? You didn’t know where to sit… Or what to order… Or how long you could stay… And it felt like the people behind the counter just saw you as...

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